13.7.09

Strength Through Joy statement (2nd August, 1938)

As of August 1 [1938], the great savings programme for the People's Car 'Strength-Through-Joy' will begin. I herewith proclaim the conditions under which every working person, can acquire an automobile.

1. Each German, without distinction of class, profession, or property can become the purchaser of a Volkswagen.

2. The minimum weekly payment, insurance included, will be 5 marks. Regular payment of this amount will guarantee, after a period which is yet to be determined, the acquisition of a Volkswagen. The precise period will be determined upon the beginning of production.

3. Application for the Volkswagen savings programme can be made at any office of the German Labour Front and of 'Strength Through Joy', where further details can also be obtained. Factories and shops can submit collective orders.

A Volkswagen for every German—let that be our aim. That is what we want to achieve. Will all of you help in that; it shall be our way of saying 'thank you' to the Führer.

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