Consumer Response Centre
P.O. Box 40,
Cambridge,
Ontario, N1R 5S9


To Whom It May Concern,

After researching online and visiting in person many stores across Canada and the United States it seems that the Salt & Vinegar flavour of Ruffles has been discontinued. I understand that such a decision would never be taken lightly but since they were such a firm favourite of mine I would like to express my support for a decision to re-launch them. My online search has revealed hundreds of other consumers who likewise wish to see this fantastic flavour back on the supermarket shelves. Since the vast majority of people will not go to the lengths of registering their opinion either in a letter or even online, we can safely assume that many thousands of people have noted, with a sigh, that Salt & Vinegar Ruffles are no longer available. Not only that, but here in British Columbia at least, no other company offers my own favourite variety of potato chip; i.e., one that is both ruffled/wavy and flavoured in salt and vinegar. This seems to represent a gaping hole in the market since salt and vinegar is a staple chip flavour the world over. The Lay's brand offers a salt and vinegar chip, and a wavy brand of chips, but not a combination of the two!

I cannot hope to convince you on my own, but please at least re-investigate the market for Salt & Vinegar Ruffles. There is a demand for them, and carefully marketed perhaps this could be exploited into a more profitable one. If you have time for a reply, I would be very interested to know the reasons for the discontinuation, and whether flavours and varieties such as Thick Cut Au Gratin and Thick Cut Creamy Dill are more lucrative than a simple salt and vinegar flavour.

Thank you for your time and consideration,

Robin Sharrock